Leading mobile handset maker Nokia is changing its product development rules by openly sharing futuristic new product ideas on sites such as YouTube, and inviting bloggers and other tech savvy specialists to brainstorm with the company on ideas for future mobile products.
The move represents a drastic change for the company, which formerly operated its product development under secrecy and seclusion.
Nokia recently made a video of its new ‘concept phone’, called Morph, available on YouTube. The new phone is stretchable and flexible, and literally bends to fit on a person’s wrist. The phone’s concept calls for a solar-powered, self-cleaning device which also has a sense of smell.
